Your expert friend who watches every game with you.
Sideline is a real-time AI companion that watches alongside you — answering questions, explaining plays, and surfacing insights like that one friend who knows everything about your sport.
Built on proven technology
These experiments confirmed the demand. None became a product. That's the window.
How It Works
Like texting that friend who knows everything.
Watch any live game. Open Sideline. Ask anything. Get an answer that sounds like it came from someone who has been watching with you the whole time.
Four Signature Moments
Not a chatbot. Not a stats app. A companion.
Sideline knows the score, the context, the history. It reads the room and talks to you like someone who genuinely loves this sport.
Proactive Insights
Before you even ask, Sideline surfaces the one thing that matters most right now. Context you did not know you needed.
"You're watching the best goalkeeper in the league tonight — here's why that matters."
Instant Answers
Ask anything about the game. Get answers in plain language, not stats jargon. No searching. No Googling.
"Why was that a penalty? Is that ref usually this strict?"
Deep Dives
Want to go further? Sideline has the receipts — advanced stats, historical comparisons, tactical breakdowns.
"Show me his stats when the team is losing in the second half."
Replay Analysis
Something just happened and the broadcast moved on. Sideline breaks it down before you finish asking.
"Was that offside? Walk me through it."
Built For You
Every fan deserves a Sideline.
Whether you are catching up, going deeper, or watching for the first time — Sideline meets you where you are.
"I missed two months. Who are these players?"
The Lapsed Fan
Once obsessed, now stretched thin. Sideline gets you back up to speed in 30 seconds.
"Just tell me what the numbers mean."
The Multiscreen Maven
Watching the game while managing three tabs. One place that answers everything.
"Why is everyone going crazy right now?"
The New Devotee
Getting into a sport and needs context without embarrassment. Sideline never talks down.
"What was his xG in the last 5 away games?"
The Superfan
Already knows everything. Wants to go deeper than the broadcast ever will.
Multi-Sport Coverage
One companion. Every sport you care about.
Sideline remembers that you follow the Chiefs, that you are learning basketball, and that you love F1 strategy. Your preferences carry across every sport.
NFL
All 32 teams
Every play, every drive, every stat — explained in real time.
Formula 1
All 10 teams
Strategy, tire compounds, gap analysis — decoded for every session.
NBA
All 30 teams
Shot charts, matchup analysis, and the context behind every run.
Soccer
100+ clubs
Premier League, Champions League, MLS, and more. Global coverage.
MLB
All 30 teams
Pitch tracking, batting analysis, and bullpen strategy in real time.
Tennis
Top 100 players
Grand Slams, ATP, WTA — serve analysis and match momentum tracking.
Plans & Pricing
Start free. Upgrade when you can't stop asking.
Every plan includes real-time game coverage. Choose how deep you want to go.
Sideline Bench
For fans who want to try it out.
- Real-time Q&A during live games
- Up to 20 interactions per game
- Standard sport coverage
- NFL, NBA, Soccer, F1 at launch
- Text-based interaction
Sideline Pro
For the fan who can't live without it.
- Everything in Bench, plus:
- Unlimited interactions
- Cross-sport memory & personalization
- Voice mode — talk to Sideline
- Advanced stats & predictive insights
- Replay analysis
- Priority response times
Sideline All-Access
Best value — save over 30%.
- Everything in Pro, plus:
- Save 33% vs monthly
- Early access to new sports
- Exclusive content integrations
- Beta features first
- Priority support
Cancel anytime. No contracts. Your subscription starts when we launch.
FAQ
Questions? We got answers.
The broadcast speaks to millions. Sideline speaks to you.
Join thousands of fans getting ready for a new way to watch sports. Free to start. No credit card required.